What changed—and why.

Home beauty services 01

Taifk

A service ecosystem connecting customers, providers, and operations for requesting and organizing at-home beauty services.

• Service marketplace
• Scheduling
• Customer loyalty

The challenge

The journey had to coordinate appointments, provider availability, service fulfilment, payment, and loyalty across multiple participants.

What changed

Customer, provider, and operator roles were brought together with booking, scheduling, wallet, and loyalty journeys in one service model.

Practical impact

Easier booking for customers and clearer appointment and fulfilment coordination for providers and operators.

Tourism & experiences 02

Bosalty

A digital tourism platform connecting visitors in Saudi Arabia with experience providers while supporting destination discovery and trip planning.

• Tourism experience
• Trip planning
• Provider network

The challenge

Visitors needed destination discovery, itinerary building, and provider connection in one experience, with a clear role for experience providers.

What changed

Connected visitor and provider journeys supported structured discovery, trip planning, and participation in tourism experiences.

Practical impact

A clearer path from inspiration to an organized trip, with a dedicated participation route for experience providers.

Caller trust & communications 03

Rannan

An Arabic caller-identification and unwanted-call protection experience with privacy-conscious community participation.

• Trust & safety
• Consumer utility
• Community quality

The challenge

The product had to balance fast number lookup, information quality, privacy, and responsible community name corrections.

What changed

The journey was shaped around direct lookup, trusted contributions, clear correction and reporting paths, and safeguards for users.

Practical impact

Clearer caller context and a community-supported trust experience without giving up privacy.

AI education & knowledge 04

Digi Pedia

An Arabic knowledge platform helping professionals, creators, and entrepreneurs understand AI tools and put them to practical use.

• AI literacy
• Knowledge access
• Learning community

The challenge

Arabic-speaking audiences needed an organized, current path from discovering tools to understanding them and choosing what fits their work.

What changed

The experience was organized around a curated tool directory, practical learning paths, community participation, and a sustainable access model.

Practical impact

A clearer path for Arabic-speaking audiences to discover, compare, and apply AI tools in practical contexts.

Education & nonprofit 05

Wafaa Ecosystem

A connected operating ecosystem bringing together administration, learning, finance, and giving for a nonprofit education organization.

• Education operations
• Nonprofit transformation
• Service coordination

The challenge

Student, staff, finance, and donation work depended on manual records and separate paths that were difficult to coordinate.

What changed

Administrative, learning, financial, and donation journeys were connected in one digital environment after mapping their relationships and handoffs.

Practical impact

A more coherent operating model with clearer responsibilities and less dependence on fragmented paperwork.

Gifting commerce & delivery 06

Maazim

An integrated experience for choosing gifts, tailoring their presentation, and coordinating purchase, preparation, and delivery.

• Commerce operations
• Order orchestration
• Customer experience

The challenge

The challenge was to bring product choice, payment, preparation, and delivery into one clear journey without losing the service’s premium character.

What changed

The service was structured around discovery, customization, purchase, and fulfilment, with operating flows for orders, inventory, and delivery coordination.

Practical impact

A unified commerce experience that makes premium gifting easier to order and more orderly to prepare and deliver.

Shareholder services 07

2060 Investments

An organized digital environment for internal share trading among shareholders, with request tracking, reporting, and controlled access.

• Shareholder services
• Transaction workflow
• Controlled access

The challenge

Internal trading requests needed greater transparency, clear identity checks, and an orderly path from request to completion.

What changed

The request and trading lifecycle was mapped around verification, clear statuses, follow-up, and reporting for shareholders and operators.

Practical impact

A more transparent and traceable way for shareholders and operators to manage internal transactions.

Humanitarian collaboration 08

Rafid 360

A central workspace helping development organizations connect, coordinate resources, and collaborate in an environment mindful of sensitive information.

• Humanitarian coordination
• Secure collaboration
• Arabic-first experience

The challenge

Organizations’ efforts and information were spread across multiple channels while collaboration required responsible, clear resource sharing.

What changed

An Arabic-first environment brought together networking, resource coordination, and collaboration paths with close attention to privacy and access.

Practical impact

A clearer shared operating space for coordination across organizations and responsible information exchange.

Consulting and Knowledge Management 09

jisr

A digital platform connecting Syrian experts with institutions and decision-makers, bringing expertise, knowledge, and consultation requests into one unified experience.

• Expert network
• Knowledge management
• Consultation requests

The challenge

Syrian expertise and knowledge resources were spread across multiple channels, while institutions needed a clearer way to find experts and request relevant consultations.

What changed

A bilingual platform brought together expert profiles, a knowledge hub, and consultation requests, with dedicated management journeys for experts and institutions.

Practical impact

A unified knowledge space that makes Syrian expertise easier to discover and gives institutions a clearer path to knowledge and advisory collaboration.

AI assistants for content platforms 10

Agt. Rafeeq

An embeddable AI assistant for websites and platforms that understands evolving content and answers users within its scope, with customizable behavior, branding, and instructions.

• Hybrid search
• Source-backed answers
• Flexible integration

The challenge

Content platforms struggled to deliver immediate, accurate answers from evolving sources, while custom-built solutions increased development costs and the risk of unsupported responses.

What changed

Agt. Rafeeq brought structured data, documents, and evolving sources into an embeddable assistant, using hybrid search to deliver source-backed answers, links, and cards from actual content.

Practical impact

A more reliable way to access knowledge within content platforms, with clearer control over answers, sources, quality, and the user experience.

Multi-branch e-commerce 11

2060 Store

A multi-branch e-commerce ecosystem for food and agricultural products, connecting the shopping experience with inventory, orders, preparation, packaging, and delivery services.

• Fresh products
• Preparation and packaging
• Payment and delivery

The challenge

Sales, inventory, and order operations were spread across multiple branches and channels, while the range of food and agricultural products and their preparation options required careful coordination across packaging and delivery.

What changed

The 2060 experience was organized around product discovery, preparation preferences, checkout, and order tracking, with a consistent journey across the online store and mobile apps.

Practical impact

More consistent operations across branches and a clearer shopping experience for customers, with unified visibility into inventory, orders, and fulfillment stages.

B2B sales and customer management 12

Metsan Digital Portal

A comprehensive B2B digital portal featuring a professional control panel for managing products, prices, offers, and customer relationships.

• B2B sales
• Dynamic pricing
• Customer management

The challenge

The project required product management, customer-specific pricing categories, offers, digital vouchers, custom fields, and customer relationships to be brought into one portal.

What changed

A digital portal was delivered with a professional control panel supporting product management, customer-specific pricing categories, digital vouchers, custom fields by product and category, and CRM.

Practical impact

Centralized management of products, pricing, offers, and customer data through one digital portal.

Umrah and tourism operations 13

Asfar

A digital system organizing Umrah and tourism operations between Saudi companies and international agents, from trips and bookings to visas, accommodation, and transportation.

• Umrah management
• Passport processing
• Data automation

The challenge

Umrah trip preparation involved multiple stages and parties, while manually entering data from large volumes of passports required considerable time and effort.

What changed

Asfar brought trips, bookings, visas, accommodation, transportation, and agent management into one system, with AI-powered passport processing that extracts data and creates records automatically.

Practical impact

A more connected operational foundation for managing traveler data and trip stages, with less reliance on manual passport data entry.

EdTech and social impact 14

NaTakallam

A UX redesign for a global language-learning platform that empowers refugees, creating a clearer and more flexible experience for diverse user groups.

• Language learning
• Accessibility
• Design system

The challenge

NaTakallam serves multiple user groups with different needs and journeys, requiring complex dashboards to remain clear while meeting inclusivity and accessibility standards.

What changed

The experience was redesigned through research and user journey analysis, with three dedicated dashboards and a unified design system supporting multiple languages, devices, and accessibility needs.

Practical impact

A clearer and more inclusive experience across user roles, improving interaction and accessibility while supporting the platform’s social mission.

Consulting and organizational leadership 15

Dr. Ahmad Alzeer Platform

A bilingual professional platform bringing together Dr. Ahmad Alzeer’s expertise, consulting services, intellectual frameworks, and knowledge content in one integrated digital experience.

• Professional identity
• Knowledge content
• Consulting journeys

The challenge

The consulting expertise, intellectual frameworks, and varied content required a clear digital structure that could guide visitors toward relevant knowledge and services.

What changed

A bilingual platform was built combining professional identity, consulting journeys, and a multimedia knowledge library with tools for assessment, subscriptions, guide downloads, and direct contact.

Practical impact

A more integrated professional presence that turns expertise into structured, discoverable knowledge and provides a clearer path from content to services and consultation.

Product showcase and content management 16

CCT Tunable Website

A website presenting Metsan Lighting products through an organized catalog featuring images, specifications, search, and inquiry forms.

• Product catalog
• Search and inquiries
• Content management

The challenge

The products, specifications, and images required a clear structure, supported by search, inquiry, and product and category management capabilities.

What changed

A product website was built with a catalog, specification and image pages, search capabilities, and inquiry forms, alongside a system for managing products and categories.

Practical impact

An organized digital catalog that makes products and their information easier to browse and inquire about, with simpler content and category management.

Conferences and events 17

First Syrian Conference for Persons with Disabilities

A bilingual platform bringing together registration, the conference program and sessions, speakers, partners, and media in a digital experience designed with accessibility in mind.

• Attendee registration
• Conference program
• Accessibility

The challenge

The conference content and participation journeys required a clear structure that made the program, sessions, speakers, and registration easier to access while considering different user needs.

What changed

A bilingual platform was built featuring registration, the conference program and sessions, speakers, partners, and a media gallery, with interfaces designed to support accessibility.

Practical impact

A clearer and more organized digital experience for exploring conference information, completing registration, and accessing its content.

Community organizations 18

Syrian Turkmen Council Website and Blog

A multilingual official website presenting the council’s news, statements, projects, reports, and initiatives through one unified digital experience.

• News and statements
• Projects and initiatives
• Content management

The challenge

The council’s news, statements, projects, and initiatives required an organized space that supported clear publishing and multilingual access.

What changed

An official website and blog were built with a content management system for news, statements, projects, reports, and initiatives, alongside contact forms and multilingual support.

Practical impact

A unified digital presence that makes the council’s content, projects, and initiatives easier to publish and explore while providing a clear path for contact.