What changed—and why.

Tourism & experiences 01

Bosalty

A digital tourism platform connecting visitors in Saudi Arabia with experience providers while supporting destination discovery and trip planning.

• Tourism experience
• Trip planning
• Provider network

The challenge

Visitors needed destination discovery, itinerary building, and provider connection in one experience, with a clear role for experience providers.

What changed

Connected visitor and provider journeys supported structured discovery, trip planning, and participation in tourism experiences.

Practical impact

A clearer path from inspiration to an organized trip, with a dedicated participation route for experience providers.

Caller trust & communications 02

Rannan

An Arabic caller-identification and unwanted-call protection experience with privacy-conscious community participation.

• Trust & safety
• Consumer utility
• Community quality

The challenge

The product had to balance fast number lookup, information quality, privacy, and responsible community name corrections.

What changed

The journey was shaped around direct lookup, trusted contributions, clear correction and reporting paths, and safeguards for users.

Practical impact

Clearer caller context and a community-supported trust experience without giving up privacy.

Multi-branch e-commerce 03

2060 Store

A multi-branch e-commerce ecosystem for food and agricultural products, connecting the shopping experience with inventory, orders, preparation, packaging, and delivery services.

• Fresh products
• Preparation and packaging
• Payment and delivery

The challenge

Sales, inventory, and order operations were spread across multiple branches and channels, while the range of food and agricultural products and their preparation options required careful coordination across packaging and delivery.

What changed

The 2060 experience was organized around product discovery, preparation preferences, checkout, and order tracking, with a consistent journey across the online store and mobile apps.

Practical impact

More consistent operations across branches and a clearer shopping experience for customers, with unified visibility into inventory, orders, and fulfillment stages.

EdTech and social impact 04

NaTakallam

A UX redesign for a global language-learning platform that empowers refugees, creating a clearer and more flexible experience for diverse user groups.

• Language learning
• Accessibility
• Design system

The challenge

NaTakallam serves multiple user groups with different needs and journeys, requiring complex dashboards to remain clear while meeting inclusivity and accessibility standards.

What changed

The experience was redesigned through research and user journey analysis, with three dedicated dashboards and a unified design system supporting multiple languages, devices, and accessibility needs.

Practical impact

A clearer and more inclusive experience across user roles, improving interaction and accessibility while supporting the platform’s social mission.

Consulting and organizational leadership 05

Dr. Ahmad Alzeer Platform

A bilingual professional platform bringing together Dr. Ahmad Alzeer’s expertise, consulting services, intellectual frameworks, and knowledge content in one integrated digital experience.

• Professional identity
• Knowledge content
• Consulting journeys

The challenge

The consulting expertise, intellectual frameworks, and varied content required a clear digital structure that could guide visitors toward relevant knowledge and services.

What changed

A bilingual platform was built combining professional identity, consulting journeys, and a multimedia knowledge library with tools for assessment, subscriptions, guide downloads, and direct contact.

Practical impact

A more integrated professional presence that turns expertise into structured, discoverable knowledge and provides a clearer path from content to services and consultation.

Product showcase and content management 06

CCT Tunable Website

A website presenting Metsan Lighting products through an organized catalog featuring images, specifications, search, and inquiry forms.

• Product catalog
• Search and inquiries
• Content management

The challenge

The products, specifications, and images required a clear structure, supported by search, inquiry, and product and category management capabilities.

What changed

A product website was built with a catalog, specification and image pages, search capabilities, and inquiry forms, alongside a system for managing products and categories.

Practical impact

An organized digital catalog that makes products and their information easier to browse and inquire about, with simpler content and category management.

Conferences and events 07

First Syrian Conference for Persons with Disabilities

A bilingual platform bringing together registration, the conference program and sessions, speakers, partners, and media in a digital experience designed with accessibility in mind.

• Attendee registration
• Conference program
• Accessibility

The challenge

The conference content and participation journeys required a clear structure that made the program, sessions, speakers, and registration easier to access while considering different user needs.

What changed

A bilingual platform was built featuring registration, the conference program and sessions, speakers, partners, and a media gallery, with interfaces designed to support accessibility.

Practical impact

A clearer and more organized digital experience for exploring conference information, completing registration, and accessing its content.

Community organizations 08

Syrian Turkmen Council Website and Blog

A multilingual official website presenting the council’s news, statements, projects, reports, and initiatives through one unified digital experience.

• News and statements
• Projects and initiatives
• Content management

The challenge

The council’s news, statements, projects, and initiatives required an organized space that supported clear publishing and multilingual access.

What changed

An official website and blog were built with a content management system for news, statements, projects, reports, and initiatives, alongside contact forms and multilingual support.

Practical impact

A unified digital presence that makes the council’s content, projects, and initiatives easier to publish and explore while providing a clear path for contact.